Why has the word “voltage” been removed from Streetwise stun guns?
If you are familiar with the stun gun market then you will know that the voltage claims made by many brands have risen almost as fast as our national debt. We wanted to share with the progression of stun gun voltage amounts and let you know what we have done to maintain our integrity while at the same time allowing you to compete in this unregulated market where any voltage number can (and has been!) printed on a label.
We have been selling stun guns since the early 1990s. At that time, the highest voltage was 300,000. The voltage began to rise slowly and appeared to “top out” at 1 million. Things started to change drastically about 5 years ago when new “off brands” entered the market claiming these same units were 10 million, 15 million, even 20 million volts! From all the testimonies we have received from people using our stun guns we know they are an extremely effective means of self -defense, but our dealers were concerned that they were losing sales to these new brands claiming higher volts than ours. We contacted electrical engineers in the US and stun gun factories in China and learned that the real voltage amount produced by a stun gun was very difficult to measure and verify. But they all agreed that it was not possible for a stun gun to produce over a million volts.
Our Mission Statement is “to become the most trusted provider of products for Self Defense, Security, and Peace of Mind.” We knew that we could not participate in this voltage exaggeration if we wanted to fulfill this mission and continue our honest, straight-forward business approach. At the same time, we did not want our dealers to be at a disadvantage when competing with these high-voltage claims that were creating confusion in the market place. We knew we needed to have big numbers on our models but we wanted our advertising to be accurate (not to mention the possible legal ramifications of false advertising!). We decided to use high model numbers to show that our models are just as strong (in most cases, stronger) than our competitors’ models that making these high voltage claims. This strategy has been very effective in helping our dealers sell these units. A good example of how this has helped our dealers compete is our Immobilizer cell phone stun gun. For several years, many different brands (including Streetwise) marketed this model at 900,000 volts. Then one company changed its packaging to state that it was 4.5 million volts! Although it was the same model as before, many retail customers believed this claim and sales on our 900,000-volt model dropped off. When we changed the name of our model to The Immobilizer 5 Million sales took off again. Just as a point of clarification, our goal is not to fool the end user into thinking that it is actually 5 million volts. In fact, we state clearly on our web site and on the packaging that “Actual voltage is difficult to measure and verify, but this unit compares to other brands that claim to be 5,000,000 or more volts.” The good news is that we are starting to see some other brands follow us in removing “volts” from their packaging. Hopefully, this will help to restore credibility to how stun guns are marketed.
Why do you offer three different stun gun brands?
We understand that there different types of stun guns buyers and our goal is to provide you with models that appeal to each of them. No matter what kind of stun gun you are looking for you can buy it from us at a great price. This gives your customers more options. By offering such a large variety, you will be a “one-stop stun gun shop” that will allow you to cater to all stun gun buyers.
What is the difference in your three stun gun brands: Streetwise, Police Force, and Jolt?
Our Streetwise brand is the one that has sold the longest. Through the years the Streetwise name has become one of the most recognizable brands in the market and has separated itself for competing brands for its superior quality. It is purchased primarily by individuals looking for a reputable brand, top quality, a lifetime warranty, and the peace of mind that comes from knowing they (or their loved one) are carrying a “time tested” self-defense product. For this type of customer, price is not their highest concern when making a buying decision.
Our Police Force brand is actually part of the Streetwise Brand but with an important difference. Our Streetwise brand is designed for use by individuals whereas the Police Force brand is designed to be used on a regular basis by professionals under rigorous conditions. In fact, most of these models are made of military-grade aluminum making them as tough as those who carry them. Although Police Force is engineered to meet the demands of Police, Military and Security Professionals worldwide they are also available to civilians.
Our Jolt brand appeals to the buyer that is primarily driven by a low price and high model number. In the last several year’s many new companies have entered the market, claiming very high voltage amounts and offering low prices. Although these new models offered no lifetime warranty, were not covered by any product liability insurance and were inferior to our “Streetwise quality”, our dealers still began to request some models that could compete with these low price points. Our answer has been the Jolt. Although the quality of the Jolt brand is better than most of the off brands, it does not have high as our other two brands.
What brands offer a lifetime warranty and product liability insurance?
Both Streetwise and Police Force offer a lifetime warranty and product liability insurance, Jolt does not.
What is the Streetwise Top Gun Series?
Our Top Gun Series includes the following models: SMK5000RP, SMK5000RB, ICP5000, SF11000RB, SW11000RH, SWT7500R, SWSG6000R, and SWB6000R. We understand that offering such a large selection of Streetwise models can be a little overwhelming, so to help the end-user identify the best quality model in each style, we created a seal called “Top Gun Certification” which identifies the most elite model in each stun gun category. These models are designed for those who want the best protection money can buy. To help the buyer in retail stores the Top Gun logo is clearly visible on each packaging.
General Stun Gun Information
Stun guns are an excellent means of self-defense; first as a deterrent and, if need be, they can disable an attacker temporarily by delivering a non-lethal, high-voltage electric shock. Just test firing one of them into the air is often enough to stop an attack or aggressive activity. As the bright electric current pulsates between the test prongs it creates an intimidating electrical sight and sound. An attacker with any sense at all will stop in his tracks. If the sight and sound don’t stop him a jolt from the unit certainly will! Simply touching him with the device will deliver a high voltage shock causing loss of balance and muscle control, confusion, and disorientation- bringing him to his knees and making him incapable of further aggressive activity. Full recovery takes about five to ten minutes. There is no permanent harm. Here is an actual quote from Sgt. Robert Williams who had to use one of our stun guns while working for VPS Security Company in California, ‘I would like to say what a well-made product it is. It enabled me to take down 2 people safely and without any injury. This deterred the crowd that they were with until the police arrived.’
What makes Streetwise the leading brand of stun guns?
- Product Liability Insurance: Streetwise is one of the few brands that offer this insurance. We recommend that before you purchase any stun gun you should request a copy of the product liability insurance from your supplier. Many dealers assume that all suppliers carry this insurance on their stun guns, and are surprised to learn that most do not. Not only can we provide you with a copy of our certificate of insurance, but we are happy to add your company to the policy as an “additional issued,” at no cost to you. This policy is very expensive for us (which is why most companies don’t offer it), but we feel it is worth it to know that our dealers are protected.
- Largest Selection: With over 40 models for your buyers to choose from you can be a “one-stop-shop” that can cater to all stun gun buyers. Some models are designed specifically for men, others like “the Hottie” for women and our “Security Guard” series for police and security personnel. Some models are cleverly disguised to look like a cell phone or a canister of perfume, and some are small and easy to conceal like the “Small Fry” series. Our stun batons are large and intimidating. We offer models to fit every budget. In addition, our “Jolt” series is designed for those who want a good quality stun gun and high model number at the lowest price possible. Our “Police Force” series is engineered to meet the demands of Police, Military and Security Professionals worldwide but are also available to civilians.
- Industry Leading Customer Service: This may be one area where we outshine our competition the greatest. Although we are aggressively growing our product line customers often tell us they really wished we carried a certain type of product so they would not have to order it from another company because we are so much easier to work with. If you are tired of being treated like you are doing your supplier a favor by ordering from them then you will find our customer service refreshing. We genuinely enjoy serving our customers. We realize that ultimately we work for you and our success depends on making you successful.
- No Fake Voltage Claims: We strive to always do business in an honest, straight-forward manner. One way we do this is by not making exaggerated voltage claims so common in the stun gun industry today. For more details see: Why Has the Word “Voltage” Been Removed from Your Stun Guns?
- Life Time Warranty: Streetwise Stun Guns are of the highest quality and come with a lifetime warranty.
- Most Features: We offer a long list of features on each of our stun gun model. Some of the features include rechargeable batteries, LED lights, a built-in charging plug, safety switch, “grab guard” stun strips, long reach, disable pin, optional disable plug, holster, rubberized armor coating, and a loud alarm.
- Brand Recognition: After more than 20 years at the forefront of the stun gun industry, Streetwise has established itself as the most trusted and recognized brand on the market today.
- Innovation: We are often asked, “what’s new?” Our goal is to keep you on the “Cutting Edge” by continually offering fresh and exciting new products. For instance, we revolutionized the stun gun industry with the Small Fry model, a stun gun so small it can fit into a pack of cigarettes. Before we introduced these stun guns were large and bulky. It took our competitors a couple of years to catch up with our technology and produce copies of this model. Today all major brands have followed us by offering this type of stun gun. This year alone we have added over 10 new models to our stun gun line and have many others currently “in the works”.